Fluker Farms x TaskOn eCommerce
Company Overview
The Challenge
The Solution
TaskOn eCommerce partnered with Fluker Farms to implement a robust marketing strategy focused on email and SMS marketing, foundational automations, and personalized customer engagement. TaskOn’s expertise in EMAIL, SMS, AND LOYALTY-FOCUSED MARKETING helped transform Fluker Farms’ owned media into a growth powerhouse.
Email, SMS, & Loyalty-Focused Marketing — TaskOn’s Expertise Key Initiatives:
01
Optimized Sign-Up Forms
Redesigned the customer sign-up form to maximize conversions, achieving a 12% sign-up rate.
02
Launched SMS Marketing
Introduced SMS as a core marketing channel to enable real-time, impactful communication with customers, driving 11% of total revenue.
03
Built Foundational Automations
Implemented essential automated flows to create seamless, personalized customer journeys, contributing 49% of total Email and SMS revenue.
04
Consistent & Personalized Campaigns
Established a regular campaign cadence, leveraging dynamic, personalized content to improve customer engagement and retention, leading to a 22% increase in click-through rates and a 15% lift in conversion rates.
01
Optimized Sign-Up Forms
Redesigned the customer sign-up form to maximize conversions, achieving a 12% sign-up rate.
Launched SMS Marketing
Introduced SMS as a core marketing channel to enable real-time, impactful communication with customers, driving 11% of total revenue.
Built Foundational Automations
Implemented essential automated flows to create seamless, personalized customer journeys, contributing 49% of total Email and SMS revenue.
Consistent & Personalized Campaigns
Established a regular campaign cadence, leveraging dynamic, personalized content to improve customer engagement and retention, leading to a 22% increase in click-through rates and a 15% lift in conversion rates.
Built Foundational Automations
- Welcome Series
- Browse, Cart, & Checkout Abandonments
- Post-Purchase
- Replenishment Reminder
- Subscription Upsell
- Customer Winback
The Results
TaskOn’s Approach Delivered Exceptional Results for Fluker Farms
- Owned Media Revenue Growth Achieved a 507% increase in revenue in less than 12 months.
- Enhanced Customer Engagement Average email open rate reached 42%, with SMS click-through rates exceeding 25%.
- Stronger Retention Driven by personalized flows and timely communications, repeat purchase rate increased by 18%.
The Next Chapter
Continued Growth with TaskOn. With a strong foundation in place, Fluker Farms is ready to tackle the next phase of growth with TaskOn eCommerce:
- Loyalty Program Launching a Yotpo-powered loyalty program to reward and retain repeat customers.
- User-Generated Content (UGC) Partnering with BazaarVoice to showcase authentic customer reviews and experiences.
- Advanced Integrations Expanding retargeting efforts with integrations for Google, Meta, and TikTok.
- Direct Mail Campaigns Using PostPilot to re-engage past customers and drive win-back campaigns.
About TaskOn eCommerce
At TaskOn eCommerce, we help DTC eCommerce brands drive growth and retention by turning their customers into lifelong fans. Through expert email, SMS, and loyalty-focused marketing, we build strategies that foster deeper connections between brands and their customers.
Conclusion
Fluker Farms’ transformation highlights the impact of a retention-focused marketing strategy. TaskOn eCommerce’s expertise in owned media has enabled them to achieve remarkable growth and establish a scalable foundation for future success.
YOUR BRAND DESERVES BETTER THAN TEMPLATES
You’ll receive custom-crafted strategies, emails and SMS that reflect your unique brand voice and customer journey. No recycled campaigns. No generic advice. Just personalized, data-driven execution that delivers real revenue.