G Fuel x TaskOn eCommerce
Company Overview
G Fuel, the official energy drink of esports, is a trailblazer in the gaming and lifestyle industry. With over 3 million email subscribers and 350,000 SMS subscribers, G Fuel has cultivated a massive and loyal audience driven by innovative marketing and a strong brand presence.
The Challenge
G Fuel faced inefficiencies and reporting challenges due to a fragmented owned media strategy. Their email campaigns were managed in Klaviyo, while SMS campaigns were handled in Attentive.
This siloed approach led to:
- Disjointed Performance Tracking
- Double Attribution
- Operational Complexity
The Solution
TaskOn eCommerce partnered with G Fuel to eliminate fragmentation by migrating their SMS platform from Attentive to Klaviyo. This migration allowed G Fuel to centralize email, SMS, and push notifications under one platform, improving operational efficiency and ensuring more accurate reporting.
Email, SMS, & Loyalty-Focused Marketing — TaskOn’s Expertise
01
Seamless SMS Migration
Migrated 350,000 SMS subscribers to Klaviyo with minimal disruption, ensuring compliance and maintaining engagement.
02
Unified Platform Integration
- Eliminated double attribution
- Enabled accurate reporting on campaign ROI
03
Performance Optimization
Leveraged Klaviyo’s advanced segmentation and analytics to deliver more personalized and engaging messaging across all channels.
04
Foundation for Growth
Established a unified framework to support future scalability and enable more precise audience targeting.
01
Seamless SMS Migration
Migrated 350,000 SMS subscribers to Klaviyo with minimal disruption, ensuring compliance and maintaining engagement.
Unified Platform Integration
Consolidated email, SMS, and push notifications into Klaviyo, creating a single source of truth for performance data.
Eliminated double attribution
Enabled accurate reporting on campaign ROI
Performance Optimization
Leveraged Klaviyo’s advanced segmentation and analytics to deliver more personalized and engaging messaging across all channels.
Foundation for Growth
Established a unified framework to support future scalability and enable more precise audience targeting.
Built Foundational Automations
- Welcome Series
- Browse Abandonments
- Cart Abandonments
- Checkout Abandonments
- Post-Purchase
- Replenishment Reminder
- Subscription Upsell
The Results
In less than 12 months, TaskOn’s initiatives delivered transformative results for G Fuel
- Revenue Growth:
Increased owned media revenue by 36.2% after unifying email, SMS, and push notifications. - Streamlined Operations:
Simplified campaign management by consolidating tools, reducing inefficiencies, and improving coordination. - Accurate Reporting:
Eliminated double attribution, providing a unified and transparent view of campaign performance and ROI. - Enhanced Engagement:
Delivered consistent and coordinated messaging across all channels, fostering stronger customer relationships.
The Next Chapter
Precision and innovation with TaskOn. With their owned media channels unified, G Fuel is ready to elevate its strategy further. Key initiatives include:
- Klaviyo CDP and Predictive Analytics:
Using customer data and predictive insights to deliver even more targeted, personalized messaging. - Rebranding Owned Media:
Refreshing the visual and tonal identity of email, SMS, and push notifications to align with an updated brand identity. - A/B Testing Strategy:
Establishing a robust testing framework to optimize content, timing, and segmentation for peak performance.
About TaskOn eCommerce
At TaskOn eCommerce, we help DTC eCommerce brands drive growth and retention by turning their customers into lifelong fans. Through expert email, SMS, and loyalty-focused marketing, we build strategies that foster deeper connections between brands and their customers.
Conclusion
Fluker Farms’ transformation highlights the impact of a retention-focused marketing strategy. TaskOn eCommerce’s expertise in owned media has enabled them to achieve remarkable growth and establish a scalable foundation for future success.
YOUR BRAND DESERVES BETTER THAN TEMPLATES
You’ll receive custom-crafted strategies, emails and SMS that reflect your unique brand voice and customer journey. No recycled campaigns. No generic advice. Just personalized, data-driven execution that delivers real revenue.