GLD Products x TaskOn eCommerce
Company Overview
GLD Products is a leader in recreational gaming, specializing in high-quality darting, billiards, game tables, and home casino products. Known for innovative brands like Viper®, Fat Cat®, and Casemaster®, GLD Products delivers premium experiences to customers.
The Challenge
After a period of unmanaged digital marketing, GLD Products experienced declining performance in their owned media channels. A customer sunset flow had suppressed 80% of their email list, leaving only a small portion of the audience engaged.
The Solution
TaskOn eCommerce partnered with GLD Products to rebuild their owned media strategy from the ground up. By focusing on deliverability repair, re-engagement campaigns, and integrated retargeting, TaskOn helped unlock the potential of their email and SMS efforts—driving rapid and sustainable growth.
Email, SMS, & Loyalty-Focused Marketing — TaskOn’s Expertise Key Initiatives:
01
Repaired Deliverability
- Cleaned the email list
- Segmented engaged users
- Restored sender reputation
- Achieved a 95% inbox placement rate
02
Re-Engagement Campaigns
- Personalized email and SMS campaigns
- Exclusive offers to rebuild trust
- Re-engaged 30% of the suppressed audience, increasing email open rates by 25%
03
Integrated Retargeting Ads
- Retargeting campaigns via Google and Meta
- Brought lapsed customers back into the funnel
04
Optimized Foundational Flows
- Welcome Series, Cart Abandonment, Post-Purchase, Customer Winback
- These flows generated 60% of total email and SMS revenue
01
Repaired Deliverability
-
Cleaned the email list
-
Segmented engaged users
-
Restored sender reputation
-
Achieved a 95% inbox placement rate
Re-Engagement Campaigns
-
Personalized email and SMS campaigns
-
Exclusive offers to rebuild trust
-
Re-engaged 30% of the suppressed audience, increasing email open rates by 25%
Integrated Retargeting Ads
-
Retargeting campaigns via Google and Meta
-
Brought lapsed customers back into the funnel
Optimized Foundational Flows
-
Welcome Series, Cart Abandonment, Post-Purchase, Customer Winback
-
These flows generated 60% of total email and SMS revenue
Built Foundational Automations
- Welcome Series
- Browse Abandonments
- Cart Abandonment
- Checkout Abandonment
- Post-Purchase
- Subscription Upsell
- Customer Winback
The Results
TaskOn’s strategic approach delivered exceptional results in less than 12 months:
- Revenue Growth:
Achieved a 540% increase in owned media revenue. - Improved Deliverability:
Restored sender reputation and ensured campaign deliverability. - Re-Engaged Customers:
Re-activated a significant portion of the suppressed list, driving a 22% increase in overall customer retention. - Optimized Campaign Performance:
Delivered a 4.8% email click-through rate and 25% SMS click-through rate, significantly improving interaction and conversion rates.
The Next Chapter
Continued Growth with TaskOn. With a revitalized owned media strategy, GLD Products is set for continued success through:
- Loyalty Program:
Launching a LoyaltyLion-powered program to reward and retain loyal customers.. - Affiliate Program:
Partnering with GoAffPro to grow their audience through affiliate marketing. - Customer Reviews:
Leveraging Okendo to gather authentic reviews and build social proof. - Direct Mail Campaigns:
Using PostPilot to re-engage past customers with personalized win-back offers.
About TaskOn eCommerce
At TaskOn eCommerce, we help DTC eCommerce brands drive growth and retention by turning their customers into lifelong fans. Through expert email, SMS, and loyalty-focused marketing, we build strategies that foster deeper connections between brands and their customers.
Conclusion
Fluker Farms’ transformation highlights the impact of a retention-focused marketing strategy. TaskOn eCommerce’s expertise in owned media has enabled them to achieve remarkable growth and establish a scalable foundation for future success.
YOUR BRAND DESERVES BETTER THAN TEMPLATES
You’ll receive custom-crafted strategies, emails and SMS that reflect your unique brand voice and customer journey. No recycled campaigns. No generic advice. Just personalized, data-driven execution that delivers real revenue.